So really, what do I do

Some days I actually wonder that, a lot.

I get up – fight my way through the pedestrian crowds to get to my office only to find out that my logistics company has been shipping the wrong inventory to customers.

Or that my manufacturer has decided to ship me a container of goods unpallatized.

Or maybe it was the time my manufacturer sent me a shipment of finished goods that contained hundreds of dead flies that had to be removed by hand.  “Oh sorry,” they said.  “It was hot in the factory and we don’t have screens on our windows.”

You just can’t plan for this shit – don’t even bother with a business plan.  Grab a piece of paper, write down your ideas and stick it someplace you will see it every day.  Doing anything more than that is just wasting time that you should be putting into your business.

Walking Out

I have walked out of 4 fast food outlets in the last 2 days – including the same location twice – due to crappy service. It’s called fast food because it is supposed to be FAST. It isn’t called “I’ll get to serving you after I have finished cleaning the oven and talking to my co-workers” food, cuz if it was, I would at least know what type of services I was in for.

The last time I looked, ovens don’t have wallets that they can reach into and pay you for something. People do. Maybe I’m wrong.

What’s the point of this blurb?

Save your non revenue producing activities for when there are no customers to serve or alternatively, open up a location in a place like, say Cuba, where people are probably used to getting crappy service.

The customer is king

5 Bucks

to the person who manage to get Guy Kawasaki to shut his mouth.  He’s really really annoying

So Why Do It?

So why would anyone pick the path of being an entrepreneur.

I think it comes down to one of two reasons.

You’re either a lazy fuck who doesn’t want to be held accountable to anyone else, thinks that the work day starts at 10 am and refuses to wear a tie. You’re not an entrepreneur, you are a hack. You just cant find anyone to hire you on a permanent basis because you’re such a lazy bastard. Calling yourself an entrepreneur is a joke and an insult to actual entrepreneurs.

or

You see an opportunity to solve a problem and go after it, regardless of your personal means. Speaking from experience, I can say that the biggest rush I get is not when someone buys our product the first time. Its when they buy it the second, third and fourth time…. I think you get the picture. Whatever it is that you do, make or sell, no matter how trivial, trite or small it may be, has had an impact on someone else’s life to the point that they place a monetary value on it.

Imagine

Standing on the corner of a busy downtown intersection in a major metropolitan city.

In the rain.

The light changes color and suddenly your subjected to an onslaught of oncoming pedestrians headed right at you.

What do you do?

Do you veer off to the side of the traffic flow or do you cut right up the center of the herd?

Do you wonder why youre walking one direction when everyone else is going the other ?

Oh ya, and remember to watch out for those umbrellas, they really fucking hurt when they catch you in the head.

That my friends is what its like to be an entrepreneur.

More to come